0 記錄)
We found results matching "0" in 0 ms
  • Will Apple's iPhone 12 generate an upgrade 'supercycle'?

    時間: Aug. 28, 2020

    Apple is expected to introduce four models in its 2020 5G iPhone 12 range, equipped with three different display sizes;

    these may be the most significant releases since iPhone 6, one analyst claims.

     

    The upgrade opportunity?


    Wedbush analyst Daniel Ives continues to claim the installed base of iPhone users are ripe for upgrades:

    “350 million of 950 million iPhones worldwide are in an upgrade opportunity. I view iPhone 12 as a once-in-a-generation

    opportunity in terms of the upgrade cycle,” he told CNBC.

    We've heard analysts say stuff like this before, of course. Both positive and negative predictions tend to emerge just before

    iPhone launches every year, though economists and analysts are particularly keen for positive economic news this time around

    as the pandemic continues its bite.


    The difference this year is that Apple has reconfigured the iPhone range to reach a much broader range of potential buyers, with

    products straddling the market, from its traditional high-end models to more affordable mid-range devices.

     

    A strategy for its time


    The success of this strategy has already seen tens of millions of customers upgrade to an iPhone SE. A recent CIRP report claimed it

    now accounts for 19% of U.S. smartphone sales.

    “Every few years Apple comes out with a new low-priced iPhone, with up-to-date features, to sweep up the customers using the oldest

    iPhones,” said CIRP's Mike Levin.

    While Apple's decision to widen the market surely predates the COVID-19 pandemic, the decision has enabled it to maintain a presence

    in a rapidly transforming economic reality.

    Apple's efforts to build a strong services business also supports the strategy, enhancing lifetime per-user revenue.

    I wouldn't be terribly surprised to see the company continue to offer free access to Apple TV+ content to new iPhone purchasers this year.

    It will, after all, hope to also convince its customers to try and buy its other services, and will be pushing hard on its Apple One subscription packages.

     

    It doesn't matter whether devices ship later than usual


    Apple has already warned us that it will introduce its new iPhones in a slightly different way than before (later), which suggests the release

    may be staggered over time.

    Taiwanese suppliers, for example, report that they have yet to boost production of components for next-generation iPhones, which syncs up

    with that notion.

    When it comes to the phones, new 5G support, improved (120Hz on the Pro?) displays, enhanced photography features and insanely fast

    processors will certainly boost interest at the high-end.

    The company is also expected to introduce new AirPods Pro, a thinner Apple Watch and the first Apple Silicon-powered MacBook at this

    time – all of which will spice up interest in what the company is doing.

     

    When is a supercycle super?


    When the new iPhones arrive, Apple may reduce prices on all its existing devices.

    The company hasn’t said anything about this, but I've seen some speculation it may drop the price of the iPhone SE to $349 and offer up

    iPhone 12 devices beginning  around $699. There's no guarantee these price predictions will prove accurate, however.

    So interest will be high. Will they generate a supercycle?

    That's open to question, but the true stakes are visible in a recent Gartner report, which shows that while every smartphone vendor saw

    unit sales shrink this year, Apple's own have held steady:

    Samsung sales fell 27.1%, Huawei declined 6.8%, Apple declined by just 0.4%, while all other makers saw decline in double figures.

    In other words, even relatively flat sales could be seen as a success in this turbulent market – particularly if this leads to relative market share gains.

     

    Waiting for launch


    There have been claims the company may introduce the new models without an event, just via a press release, which seems unlikely. Leaker

    Jon Prosser recently claimed on Twitter the new iPhones will be announced at an October event, which seems far more likely. A video-based

    product introduction in late September or (more likely) early October seems probable.

     

    What next? Looking to the future, Apple's contract chip manufacturer, TSMC, is expected to begin mass production of 3nm chips in the second

    half of 2022. These will deliver yet another leap in power and performance in mobile devices, and (potentially, given the move to Apple Silicon)

    future Macs.

     

     

     

0 0
議論

登入 to comment

歡迎來到bzfuture登錄。

New users register get 20% discount BTS15 for software products

還沒有註冊?   立即註冊

使用第三方帳戶登錄:

  • google
  • Twitch
  • Youtube

歡迎來到bzfuture註冊。

20% discount code: BTS15 for all software products
  • 電子郵件地址 *(Used To Receive Key)

    請輸入有效電子郵件。

  • 密碼*

    6至16個字母,數字和特殊字符。

  • 確認密碼*

  • 名字* *

  • 我已閱讀並同意 
    訂閱bzfuture優惠,競賽和新聞快訊。

已經有一個Gamedeal帳戶?   現在登入

使用第三方帳戶登錄

  • google
  • Twitch
  • Youtube

提示:

increase-the_programe_has_been_successfully

提示:

increase-the_programe_has_been_successfully

提示:

系統忙。請等待,然後重試。

成功註冊

安全驗證

You have an unextracted key !
一個新項目已添加到您的購物車中。